1) Build Customer Relationships
Allow your visitors to learn as much as they can about your business, seeking to build confidence and trust. The more they know about you, the more comfortable they will feel doing business. Offer unique information, not just the same thing all of your competitors are saying. Earn credibility through well written professional advice. |
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2) Increase Word-of-Mouth Referrals
Make your website fun, interesting and entertaining. If a visitor is impressed with your site, they are more likely they will add it to their favorites and show it to their friends and colleagues. Features such as an online game designed around a particular product or service can help develop your brand and increase word-of-mouth referrals. Add an online referral form (send this page to a friend) to make it easy for your visitors to spread the word. |
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3) Allow Customers To Find You Through Search Engines
It is taken for granted that search engines have become a main method of finding information for a particular product or service. Many people use the internet to research several different companies in an effort to learn more and find the right company for the job. Having your website listed prominently on search engines is currently one of the best advertising methods available. |
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4) Offering Web-Only Value Added Services
There are many great examples of online services that cut down tremendously on the number of time consuming phone calls coming in. Online shipment tracking, instant insurance quotes, address change forms, and subscription renewals are just a few. Your website can act as an automated employee to perform common tasks through easy-to-use web-based applications. |
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5) Customer Self-Serve Convenience
Since a website is accessible anytime, not just during normal business hours, your visitors can find answers or buy products 24 hours a day. It is important to offer 'frequently asked questions' with thorough answers as well as any other helpful advice relating to your products or services. Your visitors will have the freedom to browse and research at their own pace, without feeling rushed to make a purchase. |
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6) Organizing a Universally Accessible Product Database
The benefits of a fully searchable, categorized product database have been clear for decades. Not only does it allow you to keep track of inventory and product details much more easily, it also makes it easier for you and your customers to communicate about a particular product without any confusion. |
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7) Initiating Customer Feedback
Offering many places for your visitors to interact with your website and provide feedback can make your site much friendlier and fresh with user comments, surveys, reviews, and ratings. You can also use customer feedback for inexpensive market research. |
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8) Directly Increasing Sales Revenue With E-Commerce
Online storefronts have been around since the early 90's and are what defined the web 1.0 dot-com boom. Selling products over the internet is now a common practice, with industry-standard guidelines and methods in place for secure transactions when dealing with online credit card processing. A variety of e-commerce solutions are available to handle any type of product or service including shopping carts, online payments, inventory tracking, shipping calculators, and automated invoicing. |
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9) Open New Lines of Communication With Your Colleagues
The internet is a great place to share information, not just with the public, but also privately within an intranet or extranet. Content management systems are available that allow employees, contractors, or other colleagues to receive and contribute updated information about a particular project or job. This information can be password protected if necessary with multiple levels of access. |
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10) Expand Your Market
Since your website will be accessible to all corners of the earth, you have the opportunity to reach into untapped markets which were recently unavailable. Perhaps your product will sell better in China than it does in your local market. With a professional website,a small or medium sized company now has the potential to compete with the big names on a level playing field, which may have been impossible before on a worldwide scale.
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11) Economical Advertising and Marketing Tool
Many companies are switching from expensive television, magazine, newspaper, and other printed ads in favour of cheap internet advertising. Besides a top listing in search engines, a company can use text-based pay-per-click ads, graphical banner ads, link sharing, and directory listings to increase traffic to their website. You may still benefit from printed advertisements as well, but remember to display your website address which allows somebody to follow-up and gain further information about your company.
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12) Instantaneous Updates and Changes
Traditional printed catalogues and advertising had to be redesigned and reprinted when any new products were available, or when your contact information changed. Your website can be updated and revised at any time with new products and information, and at a much lower cost. Steady updates can keep customers coming back to see what's new which keeps your company name, products, and brand fresh in their minds.
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13) Develop and Increase Advertising Revenue
Whoever owns the information will own the information age. Google makes a fortune because they sell advertising on search results from their gigantic storage of information they have collected. News sites sell advertising on their pages because they write articles that people want to read which attracts visitors who click on those ads. Basically, the more people coming to your site because of the unique information content you are offering, the more advertising revenue you will receive.
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14) Receive Up-Front Payments with Credit Card Processing
For a small business offering a service, nothing could be better than getting paid up-front and on-time. Never has it been easier to get paid than through your website. Great services and standards are in-place which makes this easy, secure and affordable.
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Some benefits of accepting online payments are: |
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For Questions or to Order, Contact: 416-676-8078
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