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THE
PROCESS FOR CREATING A NEW SLOGAN OR TRADEMARK™
Creating a company slogan is very similar to
creating a company logo. We will offer a few different
ideas and build on the idea based on your feedback.
A flat rate is offered for unlimited changes until
you recieve the one you want. The process for
obtaining an official trademark can vary from
place to place, but it usually requires an application
submission and a small fee. Once you have the
slogan you want, you must find out if it is available
to use or if somebody has it already registered. |
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CREATING
A NEW COMPANY NAME
This can be very important to alot of people
and they can spend alot of time trying to think
of the right name. In alot of cases, it is beneficial
to look for help when coming up with company name,
since the experience of a professional and the
perspective of a new set of eyes can be crucial
in getting the right name. A flat rate is offered
on this service as well. |
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PHRASES
TO DEFINE YOUR COMPANY
In order to come up with the perfect slogan
for your company as a whole, or for a particular
product or service, you will be required to complete
a short survey based on your company and purpose.
A good slogan should be memorable and should be
specific to your company in some way. The slogan
can be represent a product or service directly,
or can be a general statement of another positive
or unique attribute of your company. |
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WRITING COPY TEXT
Copy is the text that comprises the body of
an advertisment, and in some cases, a webpage.
Well written copy will accurately and concisely
explain your products and services to your customers.
Copy for marketing purposes will attempt to sell
your products using positive language highlighting
your stong and unique selling points.
Combining this text with the appropriate image
is a common way to feature a particular product
or service.
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Covers
Major Search Engines and Directories
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90% of web sites are found through search
engines. Get your site listed now.
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EXPLAINING YOURSELF IN
A WAY THAT EVERYONE WILL UNDERSTAND
It is very important to explain your products
and services in a easy-to-understand manner which
includes proper language, grammer, and spelling,
as well as remembering to use words and sentances
which everyone will be able to understand. |
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MARKETING COPY vs. SEARCH
ENGINE OPTIMIZED (SEO) COPY
Alot of times, you will want to use language
and text to try to sell you products and services,
however, on a website this will conflict with
the goal of writing keyword dense copy optimized
for search engine (SEO) submission and placement.
The answer here is to find the right mix between
your marketing (sell) copy and your SEO copy.
A good trick is often to embed your marketing
copy in an image beside a picture. This way search
engines will not index your marketing text. |