WEBSITES

Top 10 Search Engine Placement Guaranteed

Search Engine Optimization (SEO) methods can be employed before or after submitting your site to search engines. SEO is the process of modifying your webpage design and copy text to allow your site to be indexed properly by search engine robots.

Keyword research

With your input, we can determine what your most important keywords and keyword phrases are for each page on your website. This can be accomplished using a variety of tools which allow you to view the popularity of certain keywords on different search engines. You may also want to find out what keywords your competitors are using in their search advertising campaigns. The keywords you choose will be used in a variety of ways to increase the chances of someone finding your page on search engines more easily.

Pay-per-click advertising vs. organic search results

The two main types of search results are called organic and paid. Organic results are generated from a pagerank algorithm and the results usually appear in the main body of a search engine. Paid advertisments and search results are highlighted on top or listed along the side of the page and are generated from active pay-per-click advertising.

Pay-per-click advertising is a service offered by the major search engines (Google, MSN, Yahoo!) which enables you to set up a personal account and bid on certain keywords. The more popular a keyword, the more you have to pay. Prices can range from $0.30 to $1.00 per keyword which is added to your account everytime somebody clicks on your ad.

Google Adwords, Yahoo! Overture, and Microsoft MSN have pay-per-click advertising services.

The power of incoming links

Many of the major search engines base a large part of your ranking on the number of incoming links to your site. In other words, you will get a higher page rank if you have many quality sites that are linking to your site. A quality site is one that already shows up well on search engines.

For more information on incoming links, see link builing strategies.

More Information

• SEO Search Engine Optimization Walkthrough